Danette Amstein is co-founder of Midan Marketing, the only full-service agency that delivers results based on unparalleled meat industry and consumer knowledge. As a managing principal, Danette provides strategic guidance to meat industry clients and stays closely in tune with today’s meat consumers. She deftly manages creative, consumer research, videography and web design teams dedicated to helping meat industry clients grow their brands and fuel consumers’ preference for meat. Danette has built a career dedicated to ensuring a prosperous future for all stakeholders in the meat industry. Before founding Midan, she worked with the National Cattlemen’s Beef Association and state beef organizations.

Kerry Beauchemin is a gifted storyteller with more than 20 years of experience leading successful brand engagements and delivering strategic solutions in the advertising and marketing world. As Associate Director, Brand Strategy at Midan, she develops insightful creative briefs that inspire the creative and digital teams and make a meaningful impact on clients’ businesses. Her compelling insights, strategic thinking and market predictions have helped clients including BUBBA burger® and Tyson Foods engage with both B2B and consumer audiences. Prior to her career in meat marketing, Kerry put her master’s degree in creative media storytelling to work guiding brands like Dove, Medtronic and Universal Pictures

As a member of the Midan leadership team and vice president of customer engagement, Steve Hixon leads a dynamic Strategy and Business Services department comprised of customer insights, public relations, Midan brand marketing, new business development and account management. Skilled in both crafting long-term visions and monitoring progress through data analysis, Steve has helped successfully create, execute and manage multimillion-dollar food and entertainment campaigns for clients including Coca-Cola, Walmart, AT&T and the NCAA. Within the meat industry, Steve’s expertise is in beef production, and his passions lie in ensuring meat protein selections are delivered to their most valuable position. Steve connects with each of his teams personally and enjoys helping clients achieve measured solutions year after year.