Rising living costs and persistent inflation are reshaping how consumers shop for meat and poultry. From Gen Z consumers managing tight budgets to Baby Boomers adapting to fixed-income realities, each generation is making different purchasing decisions based on affordability, convenience, household size, and value.

Join Amcor and Circana for a data-driven discussion on how Gen Z, Millennials, Gen X, and Baby Boomers are responding to economic pressures and what those shifts mean for meat and poultry manufacturers and retailers. The session will explore key differences in purchasing behavior, the role of pricing and promotions, evolving household demographics, and the growing demand for convenient, right-sized packaging solutions.

Attendees will gain insights into effective strategies for marketing to four generations, including how to tailor messaging, merchandising, and product offerings to meet distinct consumer needs. The webinar will also examine opportunities for packaging innovation, including smaller pack sizes, accessible price points, sustainable packaging solutions, and formats designed to address changing household sizes over time.

Learn how brands can balance value, convenience, and sustainability to better connect with today's shoppers and drive growth across generations.

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