As inflation continues to pressure households across the United States, the ability to spend money has shifted, especially as it relates to food. As a result, consumers continue to purchase food for at-home consumption. Inflation has also taken its toll on total food sales volume, but that doesn't mean shoppers are walking away. During this webinar, we explore trends in the protein category regarding consumer preferences for value, choice, channels shopped, and overall spending habits, as well as define points of success for manufacturers and retailers to increase consumer traffic in the protein space.

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