Join us for a webinar that explores the Meat Foundation's research initiatives and their impact on the meat industry. Learn how research investments can benefit your business, gain insights into our past achievements, and how you can contribute to our ongoing efforts.

Join us for this webinar to gain key insights about the current landscape of the meat industry, with a deeper dive into the preferences and motivations of younger generations who are increasingly influencing market trends. Melissa Rodriguez, principal at Circana, will share insights and data that will not only provide a snapshot of the overall state of the market, but also help explain key influences such as income challenges, the rising cost of living, and the impact of inflation on purchasing decisions of different generations.