Join us for this webinar and explore how Midan’s recently conducted Meat Consumer Segmentation 3.0 research reveals the ways today’s meat eaters were impacted by the pandemic and record inflation. This research study surveyed 1,300 meat consumers about their meat purchasing and preparation habits and grouped those with similar attitudes, preferences and drivers together, ultimately revealing five new consumer segments. Dive into these consumers’ shopping journeys and purchase drivers and unveil how your business can create more effective omnichannel campaigns to better reach your customer base in the digital space.

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