Meat Institute Q2 2024 Report

The main objective of this study was to conduct a consumer sentiment tracking study to determine the impact of the pandemic on consumer perceptions of the meat industry. This study provides the industry with continuous improvement metrics and targets, as well as a long-term communications strategy focused on earning consumer trust in meat and poultry products. The research will be utilized to develop a sentiment baseline that can be tracked over time to determine the long-term success of the initiative’s vision of earning trust in animal agriculture.

Key Study Topics

• Is meat good for me/the planet/workers/animals?
• Industry transparency and ethics
• Improvements in the five Key Focus Areas that would be most impactful in earning trust in animal protein
• Voices and partners who would be most influential in earning consumer trust in animal protein

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